Scottish Government External Affairs Secretary Fiona Hyslop visited a branch of Genki Sushi in Tokyo, supplied by SSC, while on a visit to Japan to strengthen trade and investment links.
Ms Hyslop met executives to taste SSC’s Tartan Salmon. Developed by SSC in response to the growing demand for salmon in Japan, Tartan Salmon is raised in the remote Western Highlands and Islands and is fully traceable from loch to plate. The brand has been trademarked to represent Scottish excellence in Japan.
Tartan Salmon has been trialled at 27 Genki Sushi restaurants in Japan. The initial success of this promotion has been extended to 127 Uobei stores – a subsidiary group of Genki Sushi. Mr Takashi Houshito, CEO of Genki Sushi, said the company was looking to continue to promote the delicacy in its restaurants.
Ms Hyslop said:
“Japan is an important part of our international trade landscape and we are committed to supporting Japanese companies looking to connect with suppliers of our premium goods and services.
“Scotland’s reputation for quality extends across our entire food and drink sector. Along with salmon, our seafood fits well with the demands of discerning Japanese customers.”
Craig Anderson, Chief Executive of The Scottish Salmon Company, said:
“Japan and the Far East is a key market and demand for our salmon has helped drive a 25% increase in our exports over the past year.
“We expect this to increase as more consumers experience the great taste and provenance of our quality Tartan Salmon. The success of Genki Sushi’s showcase of Scottish salmon is testament to this.
“We take great pride in our Scottish heritage, and this is demonstrated through our commitment to bringing the finest quality Scottish salmon to worldwide markets.”