The Scottish Salmon Company (SSC), Scotland’s leading producer of the finest sea loch fresh Scottish salmon, has been nominated in three categories at this year’s The Drum B2B Brave Awards.
SSC will compete for the title of Best Brand Campaign, Best Product Launch Campaign, and Best ROI campaign, following the launch of new premium Scottish farmed salmon brand Lochlander into the North American market earlier this year. The campaign behind this new premium export brand has helped SSC make waves in the North American seafood market and reinforce the Company’s commitment to guaranteed Scottish provenance.
Now in their second year, The Drum B2B Brave Awards celebrate campaigns which have made a significant impact in the B2B marketing sector across 31 wide ranging categories. The winners of the global awards will be announced at a gala ceremony on 15 November at the Edison Ballroom in New York.
Lochlander Salmon was developed exclusively by SSC for the export market and is tailored specifically for restaurateurs, up-market hotels and top-class chefs who share SSC’s pride and passion for true Scottish provenance.
Craig Anderson, Chief Executive at The Scottish Salmon Company, said: “To be nominated in three categories at The Drum B2B Brave Awards is great recognition of our commitment to our premium export brand Lochlander, building important relationships with the global food market, as well as supporting Scottish producers.
“We are extremely proud of Lochlander Salmon, which offers our export customers a premium quality Scottish salmon they can be proud of, with true Scottish Provenance Guaranteed.”
For more information on Lochlander, visit: www.lochlander.com